This was a fun project for Paper Shoot Camera during my contract position. SONY contacted the company to develop camera designs to celebrate the new and classic film franchise for the new movie premiere. I took it a couple of steps further and created the visual of a filter card. The idea behind that was to repurpose Paper Shoot's Icy Chill card and rebrand it for the film. The filter card would give images an icy, cold feel that is evocative of the overall theme of the new movie: "Frozen Empire." I added a custom camera strap and lens cap because what camera package isn't complete without some cool swag?